Natural Vitamin E Product Market – An Overview
Vitamin E refers to a group of powerful antioxidants that aid in protecting your cells from oxidative stress. Ample amount of vitamin E is highly essential for the proper functioning of human body and inadequate vitamin E levels can lead to unwanted conditions, such as infections, eyesight impairment, or muscle fatigue & muscle weakness. Vitamin E has been widely known as an important element of a nutritional and balanced diet.
Vitamin E is also considered to be instrumental for healthy functioning of the immune system. As a viable antioxidant, vitamin E helps in maintaining cellular functions and combating cell damage and is highly essential for people from all stages, including pre-term infants, children, pregnant women, and geriatric population. Consumers are increasingly drawn toward natural products, which in turn, is one among the key factors favoring growth of natural vitamin E product market.
Natural Vitamin E Product Market – Novel Developments
Key players operating in the natural vitamin E product market are centering on product developments and innovations to sustain business growth. Moreover, companies in the natural vitamin E product market are working on the concept of value proposition, wherein they summarize why a consumer should choose their products over other available counterparts.
- In 2018, Designs for Health (DFH) – a key player in the natural vitamin E product market – made an official announcement of the launch of an exclusive product line, namely ‘’Annatto-ETM’. This new product line launched by DFH contains unique & natural vitamin E tocotrienols specially derived from the South American plant- ‘Bixa Orellana’ or ‘Achiote’. Backed by extensive clinical research, this new product line released by DFH are available in 3 dosages- 75mg, 150 mg, and 300 mg.
- In 2019, Koninklijke DSM N.V. – a leading player in the natural vitamin E product market – said that it intends to establish a joint venture with Nenter & Co., Inc, a company focused on biomedicine solutions. This joint venture is aimed at enabling DSM to have a regional partner in the business having strong connections with local aspects, which, in turn, will help the company with a vitamin E production ramp-up.
Natural Vitamin E Product Market – Dynamics
Natural Vitamin E Product Market – Pervasive Trend of Preventive Care & Healthy Nutrition to Boost Growth
Sensing the close relation of diet with health & well-being, consumers are inarguably relying on nutritive products to meet their nutritional demands. With vitamin E being one of the most beneficial type of vitamin, the global demand for natural vitamin E product is witnessing growth at an exponential rate.
Benefits of vitamin E in terms of balancing cholesterol, reducing cancer risks, strengthening & repairing muscles, and others are being increasingly recognized by consumers worldwide. This, in turn, is foreseen to create optimistic grounds for natural vitamin E product market over the forecast period. Pervasive trend of preventive care & healthy nutrition and rising consumer inclination toward effective vitamin supplements is also driving the demand for natural vitamin E product.
Natural Vitamin E Product Market – Surging Demand from Cosmetics & Skin Care Applications to Boost Growth
Natural vitamin E products find extensive applications across multiple applications, including pharmaceuticals, animal feed, functional food & beverages, and cosmetics. Scope of adoption of natural vitamin E product in cosmetics is increasing at a fast-paced rate, owing to a plethora of skin benefits offered by vitamin E.
The demand for natural vitamin E product from the skincare and cosmetic applications is picking pace, as vitamin E is gaining significant popularity as a viable ingredient for skin care products. Consumers are increasingly spending on anti-aging creams, face masks, and many other skin care products infused with vitamin E, as it helps in skin rejuvenation and reduces appearance of stretch marks. This, in turn, is highly likely to offer revenue-generating opportunities for the companies operating in natural vitamin E product market.
Natural Vitamin E Product Market – Rising Prominence of Synthetic Vitamin E Products to Challenge Growth
Increasing prominence of synthetic vitamin E products with similar level of reliability is foreseen to challenge growth of the natural vitamin E product market. Availability of high-quality synthetic vitamin E products with superior dispersability and flowability is getting hold of consumer attention, thereby holding back growth of natural vitamin E product market. In addition, higher extraction costs associated with natural vitamins translate into high production costs, thereby creating significant challenges for companies operating in natural vitamin E product market.
Natural Vitamin E Product Market – Segmentation
By product type, the natural vitamin E product market has been segmented into-
By application, the natural vitamin E product market has been segmented into-
- Functional Food & Beverages
- Animal Feed
- Dietary Supplements
By source, the natural vitamin E product market has been segmented into-
- Soybean oil
- Sunflower oil
- Rapeseed oil
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