Marks and Spencer has launched its vegan shoe line becoming the latest addition to vegan non-food segment after the recent launch of a vegan food range. According to a recent report, UK has already overtaken Germany to become a world leader in vegan food launches with 16% food products in UK launched in 2018 claiming to use zero animal sources.
Veganism, a food movement and popular trend which is environmentally and ethically conscious lifestyle has gained much popularity and following in Europe and North America. This has inspired many food companies to launch their vegan-friendly products. But some companies are pushing the boundaries further by launching vegan friendly fashion lines. Marks and Spencer’s with the launch of new vegan shoe line will bag the title of being one of the first to launch vegan-friendly fashion line.
The range is available on offer both in offline stores and online. The extensive line has featured 350 different styles across kidswear, menswear and womenswear. The shoe line includes boots, trainers, heels and sandals which will have Marks and Spencer’s official logo for food products.
The Vegan Society, reports that Plant based market in the UK stands at Euro 442 million. The Veganuary campaign which inspires people to go dairy and meat-free for the month of January has raised awareness. The participation in the campaign increased by 183% to a massive 168,500 in 2018. The rise in the number of online searches for vegan foods has pointed to an expanding demand for cruelty-free plant-based products. The growing number of budding vegan food launches by major companies is galvanizing food and beverage sector and the ripples are expected to spread to other consumer goods too.
Senior footwear technologist at M&S Rachel Smith, said that the growing interest in veganism in countries across Europe along with a rise in online searches led M&S to investigate possibilities to expand vegan friendly offerings in accessories and footwear. The announcement for the new launch was done on its Instagram page. Positive feedback and comments have already filled the comments section. The budget friendly and cruelty free consumer products segment is receiving much attention by consumers.
Vegan items whether food or accessories ideally must not use any animal or animal byproducts. In case of shoes this means that the products won’t be made using shearling, suede, wool and leather. The company has claimed that it has traversed an extra mile for ensuring all products are vegan friendly.
The brand has promised that all its products are high quality as well as budget friendly, as per the website a pair of beige sandals cost £19.50 while a rainbow design pair of trainers costs around £25.