Tapioca is extracted from the cassava root, also known as yucca, a plant native to Brazil. Granulated tapioca consists of small, starchy granules that are used to make tapioca pudding and to thicken gravies, pie fillings, stews, and soups. These grains don’t dissolve completely when cooked, so pies and puddings thickened with this product will have tiny tapioca balls as part of the finished product’s consistency. Cultivation of the cassava plant, from which tapioca is extracted, has spread throughout Latin America and Africa, while the culinary use of granulated tapioca has become popular throughout the world. It’s a staple in many countries, but is unfortunately devoid of any nutritional value. However, it is often used as a thickening agent. As tapioca is extracted starch from the cassava root, it is almost 100 percent carbohydrate. Hence, the growing health awareness among millennials could very well present a hindrance to the granulated tapioca market growth. Another challenge that the granulated tapioca industry has is that the setting of a production plant may require greater investments because of tapioca’s viscosity and difficulties in handling it automatically.
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Dessert Increasingly Considered an ‘Anytime Occasion’ Assisting Granulated Tapioca Market Growth
Numerous applications of tapioca prominently drive the global granulated tapioca market. Granulated tapioca is used in various puddings, pie fillings, candies, desserts and more, as a thickening agent. Granulated tapioca is highly emerging as a substitute for cornstarch in many recipes, one of the drivers uplifting the market. As cassava root is free from gluten, tapioca is gluten-free. Granulated tapioca is being used as a common ingredient in numerous gluten-free manufactured foods as it helps in improving the texture and moisture. Granulated tapioca continues to prevail as a hidden ingredient in the global supply chain, as most customers are not aware of the numerous applications & consumption of this cassava extract. Also, as consumers are gradually shifting away from the outdated view of dessert as a post-meal occasion and are increasingly defining dessert as an anytime occasion, the granulated tapioca market is witnessing a significant hike.
Global Granulated Tapioca: Market Segmentation
On the basis of nature, the global granulated tapioca market has been segmented as –
On the basis of application, the global granulated tapioca market has been segmented as –
- Bubble Tea
- Candies and Desserts
- Soups and Gravies
- Pie Fillings
- Sweet Soups
On the basis of function –
- Thickening Agent
On the basis of packaging –
- Stand-up Pouches
- Tetra Pak
On the basis of distribution channel –
- Direct Sales (B2B)
- Indirect Sales (B2C) Hypermarkets/Supermarkets Online Stores Specialty Stores Other Retailers
Global Granulated Tapioca Market: Market Participants
Some of the key players operating in the global granulated tapioca market are Red Hill General Stores, Inc., WinCrest BulkFoods, Larissa Veronica, Edward and Sons, Kauffman’s Fruit Farm, Amafil, Choice Tropical, LLC, Varies, YOKI, Pa Dutch Food & Candy Company, and COMBRASIL among others.
Opportunities for Market Participants in Granulated Tapioca Market
The segment to look out for is instant granulated tapiocas. Instant granulated tapioca can endure long cooking and freezing and provides a filling with beautiful glossy sheen. The granulated tapioca market in the Asia Pacific and Latin America has been dominant since the past few years and expected to stay strong for years to come. The United States and New Zealand are the countries with the highest import of tapiocas. The prospect of growth for the existing players in these countries is relatively moderate during the forecast period. European granulated tapioca market could prove to be a hot prospect as the market is still in the introductory phase.The market in the Middle East and Africa is expected to display average results during the forecast period owing to the limited growth of the economy.
The granulated tapioca market on the basis of the region has been segmented as:
- North America
- Latin America
- East Asia
- South Asia
- The Middle East & Africa
Brief Approach to Research
The analysis on granulated tapioca market will be done by a modeling-based approach and triangulation methodology to estimate data covered in this report. A detailed market understanding and assessment of the flavor, application, and encapsulation process of the segments included in the study is followed by carrying out a demand-side approach to estimate the sales of target segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level, and consolidated and synthesized at a global scale to estimate the overall market size.
Key Data Points Covered in the Report
- An overview of the granulated tapioca market, including background and evolution
- Macroeconomic factors affecting the granulated tapioca market and its potential
- Market dynamics impacting the growth
- Detailed value chain analysis of the granulated tapioca market
- The cost structure of the products and segments covered in the study
- In-depth pricing analysis, by key segments, regions and by major participants present in the granulated tapioca market
- Analysis of supply and demand, such as top producing and consuming geographies, imports/exports and overall trade scenario of the granulated tapioca market
- Analysis of the market structure, including a tier-wise categorization of key market participants
- Competitive landscape of the market, including detailed profiles of the top players in this market
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The research report on granulated tapioca presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also includes projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and industry.