Chocolate powdered drinks can be mixed with water or milk to prepare instant chocolate drinks. Water based chocolate powdered drinks are generally cold beverages which include soft drinks or energy drinks. Whereas milk based chocolate based drinks include chocolate drinks, protein shakes, cappuccino mixes. Chocolate powdered drinks can be served cold or hot form depends on consumer needs and wants. Chocolate powdered drinks are beneficial for health with good taste and flavor which attracts all age of consumers, especially kids, teenagers and youngsters consume it in large scale. Vigorous aspects of chocolate powdered drinks are low-cost production and have various health beneficial features to the end user. The potential growth of chocolate powdered drinks has a niche market as compared from tea and coffee globally. Chocolate powdered drinks are mainly consumed at breakfast. Due to hot and humid climatic region of the world, the cocoa market is facing a significant challenge for the overall market growth.
Chocolate Powdered Drinks Market: Segmentation
Chocolate powdered drinks market is segmented on the basis of types, end users and distribution channel. On the basis of product type chocolate powdered drinks are segmented in dark chocolate powdered drink, milk chocolate powdered drinks, white chocolate powdered drinks. On the basis of end users chocolate powdered drinks is segmented in energy drinks, milk beverages, cappuccino mixes, protein shakes and chocolate drinks which can be served hot as well as cold and it also enhances the taste of the drinks, which attracts a large number of consumers. On the basis of distribution channel, the chocolate powdered drinks are segmented into supermarket/ hypermarket, convenience stores, Speciality stores, online and grocery stores. Among the distribution channel segment, hyper/supermarket segment contributes larger market share in terms of revenue. Increasing online purchasing of food and beverage is expected to drive market growth of online segment.
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Chocolate Powdered Drinks: Region wise outlook
Depending on geographic regions, chocolate powdered drinks market is segmented into seven key regions: North America, South America, Eastern Europe, Western Europe, Asia-Pacific, Japan, and Middle East & Africa. Africa, particularly West African countries (Ghana, Nigeria and Cameroon) produce 70% of the world’s cocoa, according to the World Cocoa foundation are the major producer of cocoa seeds. Brazil is the largest market for chocolate powdered drinks. The countries which are global leaders in cocoa products are Ghana, Belgium, The United Kingdom and Switzerland. The markets of the Middle East, North America as well as Asia-Pacific is rising in both consumption and production of cocoa products and growth is mainly expected from emerging markets such as China, India and Brazil.
Chocolate Powdered Drinks: Drivers
The growing impact of western culture, increasing disposable incomes of consumers, rising population are the major factors to fuel the growth of global chocolate powdered drinks in Asia-Pacific region. Innovation in the field of chocolate powdered drinks with health benefits such as fortification with DHA, dry fruits, natural herbs , natural flavours, is driving the demand chocolate powdered drinks in Europe and North America. Organic chocolate powdered drinks remain rare and niche which may offer an opportunity for the entrants of several organic brands.
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Chocolate Powdered Drinks: Key players
Some of the key participating players in chocolate powdered drinks globally are Mondelez, Nestlé S.A., Gatorade, Mars Inc., GlaxoSmithKline Plc, PepsiCo Inc., Kanegrade Ltd, and others.
Nestlé is the world market leader in chocolate powdered drinks. Nestlé S.A. has three brands of chocolate powdered drinks including Nesquik, Nescau, Dancow among these Nesquik is the world’s largest brand which presents varieties of products including canned foods, ice-cream, dairy, confectionery and chocolate powdered drinks, and the brand has a presence in more than 50 countries which holds a prominent position in chocolate powdered drink. This brand has high brand awareness globally. Mondelez also has a wide range of brand, including Cadbury Drinking Chocolate, O’Boy and organic variant Green & Black.