The demand for egg white protein has been growing significantly over the recent years, owing to the increasing consumer awareness about the health benefits of egg consumption. Egg white protein is rich in the secondary amino acids, mainly the BCASSs which is required for muscle strength. Furthermore, egg white proteins enable rapid recovery post workout, due to which they have been gaining increased traction from athletes and gym enthusiasts. Egg white cubes are composed of egg albumen liquid, and taste similar to boiled white eggs. The numerous health benefits of egg white content is fueling growth in egg white cubes market.
Egg White Cubes Market – Competitive Landscape : Some of the leading players operating in the egg white cubes market are Copain, Munax ltd., and SKM Egg Product Exports Ltd. Sensing the market potential for egg white cubes in India, SKM Egg Product Exports Ltd. has introduced a novel egg white cube made from chicken egg white. SKM’s launched egg white cube is ready-to-eat, and can be used in numerous dishes.
Although the product is being well-received by consumers, awareness about its availability is still at a nascent stage. As far as product penetration is concerned, only a handful of players have launched this product in different markets. However, it is highly likely that more brands will make a foray in this lucrative category.
Egg White Cubes Market Dynamics: Manifold Health Benefits of Egg White Auguring Market Growth: Altering food habits have accelerated the egg protein consumption across the world. Numerous health benefits associated with egg white intake, such as muscle building and weight management are creating lucrative growth opportunities for egg white cube manufacturers. Egg white protein contains adequate amount of nine essential amino acids, which the body needs to function optimally. As egg white cubes are composed of protein rich, fat-, cholesterol-, and pesticide residue-free egg albumen liquid, their adoption is growing at a rapid pace. Furthermore, shifting consumer preference for healthy food and rising disposable income in the developing economies is auguring well for the growth of egg-based products such as egg white cubes. All these factors are driving growth in egg white cubes market.
Altering Consumer Preference for Natural Food Underpinning Growth in Egg White Cubes Market: Customer preference for natural ingredients and products over synthetic ones has grown considerably in recent years, which is fueling demand for natural products, such as egg white cubes. Rising customer inclination towards natural sources of proteins over the wide range of synthetic products existing on shelves, has the potential to influence adoption of egg white cubes significantly.
Shifting Consumer Lifestyle & Rapid Urbanization Fueling Demand for Ready-to-Eat Food Products: Ready to eat food is defined as plant and animal derived food that is washed, cooked, frozen and processed for direct consumption after heating. As this food saves time and energy, it is witnessing high adoption in the deadline-driven world. Moreover growing consumer preference for nutritional small quantity of ready to eat food over conventional large meals in busy schedules, is favoring uptake of on-the-go convenience foods, such as egg white cubes. Consequently, rapidly changing food consumption behavior of consumers, coupled with the lack of time to cook at home, are creating lucrative growth opportunities for stakeholders.
Unstoppable Rise of Veganism – Primary Challenge for Egg White Cubes Market: Plant-based diet may not be entirely mainstream yet, however, it’s becoming more accepted every day. Vegan diets are witnessing increased traction globally, owing to the greater awareness about animal cruelty in poultry, dairy and meat industry, coupled with numerous environmental concerns. Several studies have indicated that animal agriculture is among the key causes of the growing emission of global greenhouse gases. Animal excrements emit gases, such as hydrogen sulfide and ammonia which make the air toxic, and the leading contributors to global warming – nitrous oxide and methane. The development of egg white cubes market is also threatened by the increasing occurrence of avian influenza and bird flu. Furthermore, lack awareness about egg white cubes is restricting the market growth, however, stakeholders are taking initiatives to expand the product reach across different parts of the world.
Egg White Cubes Market Dynamics – Segmentation: On the basis of distribution channel, the global egg white cubes market is segmented as – Hypermarkets & Supermarkets, Online Channel, Indirect Sales, Convenience Stores, Departmental Stores
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