Egg free premixes are a commercially prepared customized blend. This ready to use eggless blend for the fortification of food includes various ingredients such as vitamins, nucleotides, minerals, amino acids and other functional ingredients. These unique products have been developed for the growing global vegetarian market. The benefits of using an eggless premix include easy to use and convenience, high volume, longer shelf life, among others. The growth of the demand for egg free premixes is accompanied by easier storage, since it is sufficient to keep a single product instead of the whole collection of different ingredients. With growth intensive on convenience foods, egg free premix is starting to enjoy a decent retail shelf space. Furthermore, as the range of baked goods is widening coupled with increasing demand for new varieties in addition to the standard product have resulted in the expansion of the egg free premix market.
Bakery Sector on the Rise Propelling the Demand for Egg Free Premixes: Egg free premixes help in the making of cakes, baked goods, and more with improved quality and texture which is a good option for the vegetarian palate. The acceptance of egg free premix with foodservice providers and consumers have increased immensely owing to numerous potential benefits. The booming cake industry is another major factor which is providing an important boost to the egg free premix market. The increasing disposable incomes of consumers in developing countries has enabled them to spend openly for fulfilling their taste buds, which is exhibited on the growing demand for egg free premixes. Also, the growing number of manufacturer claims on egg-free premix like sugar-free, gluten-free, and low fat has undoubtedly provided a significant boost to the egg free premix market. Egg free premix producers are adding healthy ingredients in their products to follow the on-going trend to gain competitive advantage.
Global Egg Free Premix: Market Segmentation: On the basis of flavor, the global egg free premix market has been segmented as – Chocolate Mix, Brownie Mix, Vanilla Mix, Fruit Mix, Red Velvet Mix, Others; On the basis of application, the global egg free premix market has been segmented as – Cakes and Pastries, Desserts, Bread, Muffins, Biscuits and Crackers; On the basis of distribution channel, the global egg free premix market has been segmented as – Direct Sales (B2B), Indirect Sales (B2C)- Hypermarkets/Supermarkets, Online Stores, Specialty Stores, Other Retailers
Opportunities for Market Participants in Egg Free Premix Market: The egg-free premix is rapidly replacing other conventional premixes owing to many factors including growing animal concerns, expanding convenience foods industry, increasing disposable incomes in developed and developing nations and more. Producers should focus on these factors to prevail in such a competitive market. Also, the vegan and vegetarian population is increasing rapidly, which has surged the demand for egg free premix. The egg-free premix market in Europe is anticipated to record a rapid growth assisted by growing veganism in countries like Germany and the United Kingdom. The egg free premix market in Asia Pacific is expected to lead the market share owing to the abundant vegetarian population, especially in India, where the prospect of the growth is quite high. The growing consumers’ demand for fortified foods and vitamins is anticipated to increase the need for egg free premix in North America. Moreover, producers could focus on providing a customized solution by collaborating with their local bakers across the globe to strengthen their market position.
Global Egg Free Premix Market: Market Participants: Some of the players operating in the global egg free premix market are: Zion International Food Ingredients Pvt. Ltd., Delta Nutritives, Premia Food Additives Pvt. Ltd., HARSHA ENTERPRISES, Arla Foods Ingredients, The Blue Ingredients Co., Swiss Bake Ingredients Pvt. Ltd., Bunge, Puratos Group, Crust n Crumb Food Ingredients Pvt. Ltd.
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