Buckwheat groat flour is a gluten-free flour that is obtained from buckwheat. Buckwheat groat flour is rich in fiber and low in sodium, and fat. Buckwheat groat flour is used to make noodles, pancakes, cookies, pie crusts, biscuits and a variety of other food items. Buckwheat groat flour is an excellent gluten-free substitute for wheat flour. It is a great source of essential amino acids and dietary fibers. Buckwheat contains a high amount of protein, calcium, potassium, phosphorous, complex carbohydrates, and iron, and thus, the buckwheat groat flour is nutritionally rich which offers various health advantages. It contains almost double the amount of vitamin B as compared to wheat flour.
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Increase in Demand for Healthy Food Products is anticipated to Drive the Sales of Buckwheat Groat Flour
The increase in the occurrence of celiac disease is anticipated to boost the sales of buckwheat groat flour. Celiac disease is an autoimmune disorder that causes injury of the small intestine on the consumption of gluten. The people suffering from celiac disease cannot consume products containing gluten, and thus, the manufacturers can develop gluten-free products using buckwheat groat flour to provide alternative food products to the people affected by celiac disease. Globally, one in a hundred individuals are suffering from celiac disease, and thus, the demand for gluten-free products is estimated to increase. Therefore, the increase in frequency to celiac disease is estimated to drive the sales of buckwheat groat flour.
In recent years, the increase in awareness has brought a change in consumer preferences for the products. Consumer inclination towards the use of healthy, organic and gluten-free products is increasing all across the world. Some studies have indicated that buckwheat groat flour improves digestion, prevents the risk of heart diseases, aids in weight loss, and offers many other benefits. Buckwheat groat flour is highly nutritive, and thus, can be used to prepare healthy gluten-free products. The increase in demand for healthy, gluten-free and organic products is anticipated to have a positive impact on buckwheat groat flour market.
The increase in demand for clean-label products is estimated to boosts the sales of buckwheat groat flour. The consumers look for product insights and prefer the consumption of products that contain natural and healthy ingredients. Thus, the manufacturers in the food industry can use buckwheat groat flour in the preparation of various products such as cakes, cookies, pancakes, etc. The use of such healthy ingredients in the products is anticipated to attract health-conscious consumers.
The presence of a variety of specialty flour such as cassava flour, teff flour, etc. are anticipated to hamper buckwheat groat flour market. These specialty flour offer similar benefits, and thus, the consumer preference plays an important role. The consumer preference depends on various factors such as price, flavour, health benefits, etc., and therefore, it becomes difficult to predict the consumer preference, which is estimated to hinder the sales of buckwheat groat flour market.
Buckwheat Groat Flour Market Segmentation
The buckwheat groat flour market can be segmented on the basis of nature, end-use, and sales channel:
The buckwheat groat flour market can be segmented on the basis of nature as:
The buckwheat groat flour market can be segmented on the basis of end-use as:
- Food and Beverage Processing
- Bakery and confectionery
- Breakfast Solutions
- Meat Dressing
- Other Food and Beverage Processing
- Foodservice/HoReCa (Hotels/Restaurants/Café)
The buckwheat groat flour market can be segmented on the basis of the sales channel as:
- Direct Sales
- Indirect Sales
- Convenience Stores
- Specialty Stores
- Online Retailers
Buckwheat Groat Flour Market: Regional Analysis
The rise in income, preference for convenience, influence of western culture, increase in the number of working women, and huge youth population are some the major drivers that are anticipated to increase the demand for bakery products in Asia Pacific region. The increase in demand for bakery products is anticipated to have a positive impact on the buckwheat groat flour market as it is used in the preparation of a variety of bakery products.
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Buckwheat Groat Flour Market: Key Participants
Few key market players in the buckwheat groat flour market are:
- The Hain Celestial Group, Inc.
- Bouchard Family Farms
- Healthy Buddha
- The Scoular Company
- Hodgson Mill
- Medley Hills Farm
- Anthony’s Goods